SKATES 30 YEARS IN THE MAKING:

96 Brand was born from a vision: to revive the skates that defined a generation and reimagine them for today’s game. We celebrate hockey’s most iconic designs by blending timeless style with cutting-edge technology — lightweight carbon fiber, pro-stock inspired comfort, and precision engineering.

This isn’t just a return — it’s a rebirth of the classics, rebuilt for players who demand both history and performance.

OUR PRODUCTION PROCESS

Our process is simple. Products are released by drops for limited time period

You order it and we make it.

We hold no inventory as each order is made custom to ensure the highest possible standards.

Once we launch a new product we will leave it open for orders for a limited period of time 14-30 days. We will then close the product and take no further orders. A 90 day production period will then begin.

The skates will then ship directly from our factory to the customer.