Our skates are assembled in China using premium components sourced from Asia and North America. Each pair is built under strict quality control to ensure consistency, performance, and value.

At this time, there isn’t a sustainable path to manufacture our skates outside of Asia without raising costs for players. Our focus is delivering elite-level performance and materials at a price that still makes sense for our customers.

96 Brand is owned and operated by CJ Gamble under Dream Design Lab USA, LLC.
CJ has spent over 15 years designing and developing hockey products for leading brands across North America, Europe, and Asia.
He grew up between Pittsburgh and the San Francisco Bay Area and earned his Industrial Design degree from the University of Pittsburgh.

96 Brand skates combine the feel of a CCM and Bauer hybrid, with stiffness similar to a TRUE boot.

• Fit profile: Modern anatomical wrap with secure heel/ankle lock. Medium instep volume that bakes perfectly to shape.
• Stiffness: Rigid quarter package for elite energy transfer and responsiveness.
• Forefoot feel: Firm, supportive toe box—precise control without the spongy pad feel.
• Forward flex: Enhanced flex and rebound for explosive toe-snap and strong stride extension.
• Sizing: Expect a snug pre-bake fit that molds open to your true size.
  → Rule of thumb: 96 Brand skates run ½ size larger than Bauer or CCM (e.g., Bauer 8 = 96 Brand 8.5).

Every pair of 96 Brand skates is custom-built to order. Because we do not hold inventory, exchanges and returns are not possible. Please double-check your size and design selections before placing your order.